What authors can learn from Sears


Sears wasn’t the first once huge company watch its fortunes turn dramatically. And it won’t be the last.

Kristine Kathryn Rusch is thinking of one modern giant in particular when she reflects on the rise and fall of business empires …

… yep, Amazon.

Rusch’s intention isn’t to shriek that the sky is falling or to induce panic in any author who’s Amazon exclusive.

She does, however, want to you to think about what could happen when all your eggs are in one basket, and that basket breaks.

Read her latest business musings post to understand why she’s bringing this issue up now.