Take note of this writer’s marketing campaign
A beloved college journalism professor once told us that there are no original designs — that is, we all take inspiration from what we’ve already seen and make it our own.
So with that in mind, we share Kellye Garrett’s column about hitting upon a memorable marketing strategy for her debut novel.
Very few of you will be able to copy it directly — unless you too have worked for nearly a decade in Hollywood — but perhaps her idea to annotate the first chunk of her book on her website will set you down your own clever path.
See how she did it on Writer’s Digest.