The amount of marketing advice vastly outweighs the amount of time, energy, and money that the average author can afford to spend.
So how does one decide which must-do technique to adopt and which to set aside?
Jane Friedman doesn’t have a one-size-fits-all answer to that question, but she can at least share her own method for picking and choosing what she wants to take on.
Read what that strategy is in her column for Publishers Weekly.