Joel Friedlander has some tough-love talk for first-time authors.
“Nobody cares about your book. Nobody cares about your newsletter. Nobody comes to your site looking to subscribe to your blog posts.”
Ouch, right? Hold on, though. There’s good news: They will at least find your website.
The trick is to understand why they’re coming to your website; once you’ve done that, you’ll have a better idea of how to make them want your book.
Friedlander explains this in further detail on The Book Designer.