Understand your readers’ level of buyer awareness


The principles from a 1960s book on advertising are still perfectly relevant to indie authors in the digital age, says Dave Chesson.

Chesson, aka the Kindlepreneur, explains how your website and your Amazon listing can benefit if you understand Eugene Schwartz’s five levels of buyer awareness.

Walk through the buyer’s journey with Chesson in his guest post on Jane Friedman’s website.