Trademark turmoil, round two


An author has withdrawn a trademark application for the word “forever” after an outcry from other authors.

Heidi McLaughlin said the filing was a misunderstanding between herself and her attorney.

The incident follows an uproar earlier this month after romance author Faleena Hopkins tried to trademark the word “cocky” for use in a series of romance novels, but then asked another author to retitle her novel merely because it had the word “cocky” in the title. 

A challenge has been filed, and it could take twelve to eighteen months before the dispute is resolved.  

To keep up to date on trademark applications related to publishing, we recommend following @cockybot on Twitter.