The title game


You’ve invented characters, helped them conquer (some of) the obstacles you threw at them, developed their entire world … and now you have to sum up those thousands of words in a pithy and attention-grabbing title.

No pressure, right?

Betty Kelly Sargent, the founder and CEO of BookWorks, encourages indie authors to follow the advice of writer Walker Percy: “A good title should be like a good metaphor; it should intrigue without being too obvious.”

But before you mutter “easier said than done,” head here to see the six steps she recommends following to help you generate that good metaphor.