The many ways in which your book cover can boost sales


We — and just about every book marketing expert — harp on the importance of having a strong cover design.

The good news is that you’ll get plenty of use out of your investment in that compelling cover.

AD Starrling, an author and graphic designer, explains how to put your cover to work during your book’s prelaunch, launch, and branding phases.

Read her suggestions in a guest post on The Creative Penn.