Jeff Somers has a different take on the common advice to write every day.
Instead, he argues, an author should aspire to write every day — it's OK if it doesn't quite happen.
His justification? While writing only when it’s convenient probably won’t set a good precedent for you, forcing yourself when you’re exhausted or completely uninspired also won’t yield much useable material.
Read his full post and watch a video with him and his “marketing manager” (that is, his cat) on the Writer’s Digest website.