Pricing your ebook


(First in a three-part series.)

No matter how brilliant your novel or book may be, there are three factors that can easily sink you when it comes time to actually sell it:

Even though your mom and dad warned you about the pitfalls of discussing money, politics and religion in polite company, let's talk about money today.

The toughest thing for many authors, especially first-time ones, is that there is no correlation between how long you spent writing your novel and the price. Or how fantastic your novel may be and the price. Or how much your mother loves you and … you get the idea.

Zero. Zip. Zilch.

The only thing that matters is how much money a reader is willing to pay. Period. It's pure capitalism at its cruelest.

How you compete and succeed in this market depends on the stage of your career. So let's break it down:

Of the 1,300 authors we have in this group, I would guess 90 percent are in the first category, 9 percent in the middle group and 1 percent in the third.

I want every single one of you to make it to the third group and you can do it. But you need to adopt a strategy that gets you there over a period of time, because it's easier to win the Powerball jackpot than become an overnight success in this industry.

Remember: Slow and steady wins this race.