It’s an algorithm, not an adversary
A good way to set David Gaughran’s teeth on edge is to complain about “the Amazon algorithm.”
First, he points out, there isn’t just one solitary algorithm, and second, there’s nothing malevolent or independent about it — it’s just coding, plain and simple.
What you probably should be annoyed by, though, is the people who take advantage of it for their own personal profit and at your expense.
Read more on his blog.