Hiring outside help is no small financial commitment, though it can have a huge payoff.
Tanya Hall, CEO of hybrid publisher Greenleaf Book Group, offers up these suggestions for evaluating whether a particular publicist can bring you results:
A good publicist will find multiple angles for pitching your story.
A publicist does not burn valuable journalist relationships with off-target pitches.
A good publicist is strategic about the order in which they pitch to the media.
A publicist follows up with creativity and diplomacy.
A good publicist will tell you what you may not want to hear.
She explains these criteria further, in addition to providing tips for how to effectively serve as your own publicist, in a guest post on Jane Friedman’s website.