When it comes time to market your book, you need to tune out your inner artist, says David Gaughran.
His latest blog post describes why granular marketing — spending precious ad money (and energy) only on those likely to buy your book, not spraying and praying — is so critical.
If you need more help shushing the voice that wails about losing potential readers, head over to his blog and/or check out his book Strangers to Superfans.