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David Gaughran: Your inner artist isn’t a great marketer

July 6, 2018 by Jeffrey Bruner

When it comes time to market your book, you need to tune out your inner artist, says David Gaughran.

His latest blog post describes why granular marketing — spending precious ad money (and energy) only on those likely to buy your book, not spraying and praying — is so critical.

If you need more help shushing the voice that wails about losing potential readers, head over to his blog and/or check out his book Strangers to Superfans.

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