David Gaughran explains Amazon’s Also-Boughts


If you’ve been wondering what the heck is going on with the Amazon “also-bought” recommendations, you’re not alone.

David Gaughran has fielded so many emails about it that he set out to provide some answers.

The good news, he says, is that even if Amazon implements the changes it’s currently testing (hence all the confusion and questions), it likely won’t be an “Also-Bought Apocalypse.”

Gaughran explains why authors might fear this — and why they can take a deep breath and calm down — on his blog.