Dave Chesson on the psychology of author marketing


Dave Chesson wasn’t always the “Kindlepreneur” (an online entrepreneur specializing in Kindle ebook marketing).

In fact, at one point, he struggled to sell books and websites.

But then he read Influence: The Psychology of Persuasion by Robert Cialdini, and things started clicking for him.

Chesson explains how to apply three key principles from Influence to selling your own books in a guest post on Jane Friedman’s blog.