Consider guest-blogging and the advantages it can bring
Sure, writing guest posts on other blogs can help drive book sales.
But Sandra Beckwith wants you to be aware of other marketing advantages it brings, like establishing credibility, building long-term relationships with readers and industry experts, and adding to your reader mailing list.
Check out her advice on how to make your guest blog posts work hard for you, to achieve these marketing goals, on The Book Designer.