Mark Leslie Lefebvre wants authors to think about the big picture.
As in, it will take time to build your base and grow sales — that’s okay; just be patient and keep adjusting.
As in, each bit of marketing, wherever it is, all fits together — that’s why you want to keep your branding consistent.
As in, readers are consuming stories in a variety of ways — that’s why you should be as widely available as you can be.
Lefebvre goes into much greater detail about these ideas in an episode of Joanna Penn’s podcast.
You can listen to their conversation or read a transcript of it on The Creative Penn.