Amazon Ads has new features to accompany new name


It’s been a few months since Amazon announced some changes to its ad program (including the name — Amazon Marketing Services is now Amazon Ads).

That means Dave Chesson has had sufficient time to test and analyze the new features of Amazon Ads, and overall, he gives it a B+.

He describes what authors need to know the new advertising modes, the improved dashboard, and the better advertising targeting on Jane Friedman’s blog.